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Web Design
Visual Analytics
PROJECT DETAILS
As the lead UI designer, I helped shape the digital experience and interface of Song for Charlie’s fentanyl awareness initiative. I worked closely with the team to refine the branding and translate it into a user-friendly, informative website and campaign assets.
My goal was to create a visual system that resonated with young audiences and families, while conveying urgency and trustworthiness. The final product helped strengthen the organization’s online impact and broaden its reach.
First steps
Working closely with the lead User Experience designer, our user research team and the key stakeholder we put together a set of wireframes to clearly demonstrate the content structure of the web product. Our challenge was to find a way to skillfully and tactfully create a layout for the 5 pages along with a seperate landing page that would house the sister brand's content that directly served content for conversations between teens and parents.
WEB design
it was important to ensure the final product felt accessible and interesting to both teens and their parents. We found that creating tabular modules was a great way for us incorporate all the information information while keeping the design interesting and modern. The goal for these tabs was to insight action by using large text, fun and bright colors, and keeping a very clean aesthetic we were able to achieve this goal.