All of Us Research Program
Email Newsletters
Web Design
Illustration Design
Visual Analytics
PROJECT DETAILS
Responsible for the creation of the User interface needs for the All of Us Research Program, I created digital marketing materials including web layouts, banners, and email templates. This program is a national campaign to recruit participants for one of the largest and most diverse health databases in history. Optimization, accessibility, and clarity were what drove every design solution as I worked with a team of researchers, data scientists, and client leads to ensure our final solutions met these goals.
Since the campaign launch over 867,000 participants have enrolled in the program, 80% of which have been from historically underrepresented groups leading the All of Us campaign to be one of the most ambitious biomedical research program in history.
Digital marketing campaigns
Digital banner ads were created to highlight the mission of the research campaign. The digital banners were marketed on various websites aiming to target underrepresented Americans. Co-branded assets were made for All of Us partners displayed on web, digital out of home, bus ads, flyers, brochures, social media, and email
Web design
The landing page for the "Join" All of Us site needed to clearly encapsulate the entire mission into a single landing page while demonstrating the goal of the campaign and the steps to become a participant. I worked closely with a team of three user experience researchers, and one other user experience designer, to finalize this product.
