client:

Alzheimer's Biomarker Consortium - Down Syndrome

my role:

Logo creation
Brand Style Guide creation
Led UI Design
Created slide deck analytic reports

project goals/guidelines:

The goal of the ABC-DS project was to create an accessible, informative platform for caregivers and parents of individuals with Down syndrome. The client requested a full web revamp, design style guide, and logo. The client wanted to visually represent the intersection of Down syndrome and this Alzheimer's research, fostering awareness and support for these crucial studies.

deliverables:

A developed website and bi-monthly analytics reports that tracked the user retention and clinical trial sign-ups. Due to this success, the platform is now poised to expand into Latin America, with tailored adjustments to ensure accessibility and compliance with regional regulations.