Logo Design
Web Design
Visual Analytics
Alzheimer’s Biomarker Consortium - Down Syndrome
Project Details
Boulder Collective is a self-initiated project where I explored how a cohesive brand identity can live across multiple touchpoints. I developed a full visual language including logo design, color palette, typography, and environmental signage concepts.
This extended into merchandise and social media posts, ensuring the brand felt consistent and engaging in both physical and digital spaces. The project allowed me to experiment freely with strategy and execution to showcase my skills in holistic brand design.
Wire framing
I collaborated closely with the UX designer and research team to translate insights into actionable wireframes. My role included organizing content, mapping user flows, and creating low-fidelity prototypes that clarified complex processes for participants and caregivers.
This groundwork ensured the final designs were intuitive, accessible, and aligned with the project’s recruitment goals.
Final Web Product
I led the UI design for the Alzheimer’s Biomarker Consortium – Down Syndrome project, creating a digital presence that was both informative and approachable for caregivers and participants. In addition to designing the interface, I developed the branding system, logo, photography style, and custom illustrations to give the project a cohesive and empathetic visual identity.
My goal was to make complex clinical information feel clear and welcoming, ensuring users could easily understand the trial and how to get involved.
Brand Guidelines
I developed a comprehensive design system for the project, establishing typography guidelines and a cohesive illustration style to unify the brand across all digital touchpoints.
This system ensured visual consistency, accessibility, and scalability, making it easier for the team to produce new assets while maintaining a recognizable identity.
