client:

Song for Charlie

my role:

Created a typographic brand style guide
Collaborated and co-spearheaded UI design efforts

project goals/guidelines:

A revamped website for Song for Charlie, focusing on creating a strong, unified brand that speaks directly to both young teens and their parents. With a clear goal to raise awareness about the dangers of fentanyl, we crafted a user-friendly platform that combines engaging, relatable content with educational resources. Our design ensures the message of fentanyl prevention reaches and resonates with families, empowering them to take action and share the critical importance of awareness and safety.

deliverables:

Delivered detailed monthly reports, tracking key metrics like user engagement, traffic sources, and donation trends. This provided stakeholders with actionable insights and helped guide ongoing strategy adjustments. The website saw a steady increase in new users, driven by both organic and paid social media efforts. This influx of new visitors also contributed to the overall donation spike.